Research
Research
Looking at previous adverts and jewellery photographs taken for Pandora, they have a particular approach. It's generally soft and vibrant. It also often evokes an emotion or tells a story. They also have detail shots that are purely to show off the jewellery.
![Calling All Disney Fans! Pandora's New Lion King Collection Has ...](https://stellar.ie/wp-content/uploads/2019/07/Disney-x-Pandora-charms-starting-from-%E2%82%AC39.jpg)
(stellarmagazine.com)
![PANDORA Charms - Sort by Theme & Materials | PANDORA](https://www.pandora.net/-/media/Images/Consumer/campaigns/2019/Spring2019/GenericUpdate/NavigationSpots/Charms.jpg)
(pandora.net)
(pandora.net)
Pandora often also have soft coloured backgrounds. I'd be interested to possibly edit on in after the photo is taken as I don't have anything I could use.
Their actual advertisements often tend to have a story or emotion as part of them, as I said above. This is something else I'll have to take in to consideration as I come to the editing part.
![PANDORA IS INTRODUCING THE NEW FLOATING LOCKET | PANDORA](https://m.pandora.net/-/media/Images/Consumer/campaigns/2020/02-February/ExploreModule/Q1FEB20_mobile_spot_disney_lady_750x375.jpg)
(pandora.net)
For example, this collaboration with Disney has small drawings of stars and hearts which give it a playful, young and magical feeling - words that sum Disney up completely.
![Pandora on track with rebrand - Retail & Leisure International](https://www.rli.uk.com/wp-content/uploads/2019/02/Pandora.jpg)
(rli.uk..com)
In this advert above too, we can see that there's hearts and a pink background to add a girly, young feel to it.
Pandora also use various props to imply a certain emotion or feel to it.
Pandora also use various props to imply a certain emotion or feel to it.
![Necklaces for Women | Rose Gold, Gold & Silver | Pandora UK](https://uk.pandora.net/on/demandware.static/-/Sites-pandora-storefront-catalog-en-GB/default/dw61ee2b4e/cat_thumbnail/e_Store_thumbnails_social_sharing_necklaces_305x220.jpg)
(pandora.ca)
![Spring 2015 Pandora Charms: New and Retired](https://www.foxfinejewelry.com/images/store-pics/media/blog/Pandora%202015%20Spring%20Collection%20-%20Gold%20and%20Silver.jpg)
(foxfinejewellery.com)
(morapandorablog.com)
![Appetite Creative launches new mobile and desktop campaign for ...](https://media-assets-01.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-103431-pandora--default--1200.jpeg)
(thedrum.com)
I want to try and incorporate a simple prop to invoke an emotion. I've chosen ribbon with red shapes on it. It gives me a cosy, romantic feeling but also reminds me of Christmas. I want to keep that narrative in the pictures I take.
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