Studio Photography

Research Looking at previous adverts and jewellery photographs taken for Pandora, they have a particular approach. It's generally soft and vibrant. It also often evokes an emotion or tells a story. They also have detail shots that are purely to show off the jewellery. (stellarmagazine.com) (pandora.net) (pandora.net) Pandora often also have soft coloured backgrounds. I'd be interested to possibly edit on in after the photo is taken as I don't have anything I could use.  Their actual advertisements often tend to have a story or emotion as part of them, as I said above. This is something else I'll have to take in to consideration as I come to the editing part. (pandora.net) For example, this collaboration with Disney has small drawings of stars and hearts which give it a playful, young and magical feeling - words that sum Disney up completely.  (rli.uk..com) In this advert above too, we can see that there's hearts an...

Unedited Edited

These photos were my favourite from the lab because I felt that I got to experiment a lot more with different lighting. I think that they're not all perfect but that there's a lot of different aspects from different lighting techniques. It was a lot more experimental but I also found it easier and more fun that way by just simply taking pictures and incorporating different techniques where I felt was appropriate and relevant.

For my headshot, I felt confident in setting up the lights. We had a decent amount of practice and I was certain of what ratio I wanted. I used 8:11:16. I'm happy with the result as the background is white but the face isn't too bright. I also like the contrast of the off white jumper on the model. 

For my set up of my final image, this is what I used. In my tests, I used a similar light up but didn't use any natural light. First, I had a laptop at full brightness with a plain, white background. This added a soft light to brighten the surroundings. On top of that was a phone's flashlight, pointed at the subject. The flashlight was helpful as it made the crystals sparkle a lot more than any other light. I used a mirror to create a soft key light with the use of the natural light. I concentrated it right on the subject. The subject was placed on an A3 white page. This was placed on a shelf that was held up by a small box. I had tried it lower but the images came out darker as the window was higher up and perpendicular to the set up. I liked these images and they were what I'd envisioned when looking at the simpler images Pandora created. However, when I began to take the pictures, I noticed that they looked flat to me, even when they were brightened and...

1. Who is the client, or company you are representing?  It will be a jewellery company named Pandora. I like their style of photography and how they portray or story or some sort of emotion through their images used for advertising. It’s often playful and youthful and I’d like to try and challenge myself to come up with a way to do this in my own photography. They sell all kinds of jewellery but often have collaborations or seasonal images. 2. What is the product? Gold crystal hoop earrings. 3. Who is the target audience? The main target audience would be women but this extends to most people as jewellery is a big gifting item. It could be bought for women or by women but could also be worn by women or men. 4. Where would you expect to see this advertisement? Pandora has advertisements in several mediums and places. They have a catalogue in store as well as posters in their front window. They also have advertisements online on their website and...